As they say, change is inevitable. This is true of technology as well in the event planning industry. Research has shown that if event planners don't catch up with changing trends in the industry, that they will get left behind.
Event planning/coordinating is very competitive. As I put myself in the consumer's position, I would rather utilize the services of an event planner/coordinator who is up to speed on the latest technology in this industry. Keeping up with current trends conveys that you're serious about the needs of your clients. Simply put, convenience is a time-saver. Here are a few ways the latest technology can help your clients: offer credit card acceptance for payments; keep clients and potential clients abreast of changes in the industry by having a blog and/or updating information on social media; and make contract signing available electronically.
We at, Envision Event Planning, value our clients' and potential clients' needs. One way we do this is by staying abreast of the latest trends with you in mind.